Why would I want a reservation?
If you reserve a design and watch making slot we will dedicate 1-2 staff during that hour to guide you through the design and watch making process. Walk-ins have a much less exclusive experience and service is subject to availability.
If you are placing order through this appointment, you could get the watch within 1 week, which is faster than placing order online. So, if you are sure you are getting a watch, as the reservation fee is practically refunded upon purchase, I'd definitely go for an appointment :)
Indiegogo backers can use the design code to waives this fee. The coupon code is sent in the mid of November 2016 by firstname.lastname@example.org .